FINDLAY, Ohio—Hercules Tires & Rubber Co. revamped its website to make it more mobile responsive with improved functionality and enhanced content.
"Our new website is part of an overall move toward understanding and improving the consumer experience," said Jedd Emans, vice president of marketing for Hercules, a business unit of American Tire Distributors Inc.
"Whether you are looking for protection policies or a Hercules dealer location, we want the information you are seeking to be found easily, with all the details to make your next step a fully-informed one."
Suzanne Mitchell, manager, brand development, added: "The new site is accessible, full of helpful tools and resources and makes finding a Hercules dealer easier than ever before," said
Among the site's features are:
- Tire performance ratings that allow users to compare Hercules' products;
- Testimonials from Hercules' customers;
- Straightforward information about each tire's protection policy; and
- Advice on how to maximize a tire's safety and performance.
The site, hercules.com, will be updated regularly and includes live feeds from Hercules' social media channels.