Jiffy Lube revives 'Muscle Up' MDA fundraiser

CHICAGO — Jiffy Lube International Inc. is teaming up with the Muscular Dystrophy Association (MDA) for their "Muscle Up!" fundraising campaign, which has raised more than $5 million over the past five years.

The campaign, now in its sixth year, rewards customers who donate $3 or more to MDA at participating Jiffy Lube locations with a Muscle Up! savings book containing more than $100 in savings from Jiffy Lube and other national retailers including Aeropostale, Enterprise, FTD, Office Depot and Office Max and Redbox. There are more than 2,000 franchised Jiffy Lube service centers in North America.

"Jiffy Lube and our franchisees are passionate about giving back to the community in which we live and work and we are proud of our relationship with MDA," said Denny Reiner, director of marketing for Jiffy Lube International.

Funds from the annual campaign help provide services for MDA families nationwide, including a free week-long summer camp that creates opportunities for kids living with muscular dystrophy and related life-threatening diseases to discover new interests, gain self-confidence and experience the independence of being away from home in an environment where barriers do not exist.

"Participating in an MDA summer camp or spending time with families affected by neuromuscular disease is truly an impactful experience," Mr. Reiner said. "We are glad to be a part of giving families a break while their child enjoys a week at summer camp."

The Muscle Up! campaign draws a parallel between the body's muscular system and a vehicle's engine structure — both require care and maintenance to optimize their performance and ensure safety and comfort, Jiffy Lube said.

"Support from partners like Jiffy Lube makes it possible to accelerate research to find urgently needed treatments and cures for muscle-debilitating diseases," said Karen Lewis Alexander, MDA executive vice president and chief revenue officer.

"In the past year, four new drugs have been approved by the FDA for the treatment of Duchenne muscular dystrophy, spinal muscular atrophy and amyotrophic lateral sclerosis," Ms. Alexander said.

"These are milestones that would not have been possible without the generosity of loyal Jiffy Lube franchisees, service center employees and customers. We are so grateful for the partnership."

Contributions from the campaign also helps MDA fund groundbreaking research across diseases and provide individuals with life-enhancing programs and support services, including state-of-the-art multidisciplinary care at a nationwide network of more than 150 MDA Care Centers.