Skip to main content
Sister Publication Links
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • News
    • OPINION
    • BUSINESS/FINANCIAL
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • Humanitarian Award
    • RETAIL TIRES
    • SERVICE ZONE
    • TIRE MAKERS
    • Best Places to Work
    • RUSSIA WAR IN UKRAINE
  • Aligning with ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Events
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
  • Resources
    • DIRECTORY
    • CLASSIFIEDS
    • SHOP FLOOR
    • AWARDS
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Best Places to Work
  • ADVERTISE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
August 02, 2017 02:00 AM

Monroe Shockmobile touts value of checking, changing ride control

Don Detore
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    Tire Business photo by Erin Pustay Beaven
    The Monroe Shockmobile visited the Tire Business offices on Aug. 2.

    AKRON — Parts of North America are getting some free shock therapy this summer.

    The Monroe Shockmobile — an oversized, iconic black-and-yellow Monroe shock absorber being towed around North America by an SUV — stopped by Tire Business' Akron office Aug. 2 as part of its Midwest tour.

    The visit was part of Monroe's summer mobile tour, during which Tenneco Inc.'s Monroe line is touring tire and automotive shops and special events, across dozens of cities in North America, to promote its brand while educating consumers about the importance of having their vehicles' ride-control parts inspected.

    "We're trying to get the word out to consumers that it's a good thing to remember the importance checking their vehicle's shocks and struts, and to replace them if they are worn," said Parker Tredwell, a University of Toledo student who is one of the brand ambassadors. He and Shawn Leinhardt, a Miami (of Ohio) University student, are representing Monroe on the three-month tour.

    The Shockmobile that visited Akron, one of two that hit the road this summer, began its current tour on May 31. It already had made stops in Indianapolis, Illinois, Tennessee, Virginia, Maryland, Washington D.C., New Jersey and Ontario. After leaving Akron, it was en route to Cleveland, then Detroit.

    Tire Business photo by Erin Pustay Beaven

    The Shockmobile that visited Akron was one of two that hit the road this summer.

    The mobile marketing program, in its fourth year, is designed to call attention to worn-out shocks and struts, helping to reinforce auto service providers' recommendations to replace them.

    Mr. Tredwell said replacing shocks can improve a vehicle's handling, reduce treadwear and shorten stopping distances.

    He said Monroe recommends inspecting ride control parts every 50,000 miles, "but it depends on the what the vehicle is used for. If you're hauling lumber or something with a lot of load weight, you should check those sooner."

    In addition, this year, Tenneco is touting its "Feel the Difference" guarantee, which the firm said is a "comprehensive, risk-free trial" that enables automotive service providers to promise ride-control customers that they "will feel a positive difference in handling and overall ride quality," or they will get their money back.

    The "Feel the Difference" guarantee means any consumer who isn't satisfied with his or her purchase of a Monroe shock or strut part may return the parts during a 90-day or 1,000-mile trial period for a refund of the original purchase price (less discounts and rebates), as well as reimbursement of labor costs, if performed by a service professional. Full details are at Monroe.com.

    Tire Business photo by Erin Pustay Beaven

    The SUV pulling the Monroe Shockmobile features Monroe's "Feel the Difference" guarantee logo. The promotion offers consumers the chance to return Monroe ride control parts within 90-days or 1,000 miles of purchase if they are not satisfied.

    Monroe also is offering consumers a chance to win $500 with its "Feel the Difference Quote It" sweepstakes. In order to enter, consumers must have their vehicle's shocks or struts quoted for replacement, then text (or email in Canada) to Monroe a photo of the yellow "Feel the Difference" pad label.

    Winners are drawn weekly; the tire or repair shop visited by the consumer receives a set of four barstools as part of the giveway.

    The Shockmobile has visited hundreds of automotive service locations during the first half of the 10-week tour, including stops in California, Colorado, Idaho, Kentucky and Utah.

    The brand ambassadors are active on social media, including Facebook, Twitter, Instagram and Snapchat, engaging with consumers, shop owners and service technicians about their experiences.

    "Our Monroe Shockmobiles are truly a summer favorite as the brand ambassadors make daily stops at shops and meet and interact with customers and consumers all summer long," said Denise Hanefeld, brand and marketing manager, North America Aftermarket, Tenneco.

    "The Shockmobiles and brand ambassadors illustrate Monroe's commitment to educating consumers about the important role ride control products play in steering, stopping and stability and remind consumers to have ride-control products inspected at regular intervals."

    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    Michelin worker dies at Nova Scotia tire plant
    2
    Updated: ATD to buy Monro tire-distribution unit for $105M
    3
    Bruno to assume Pirelli CEO role in 2023
    4
    Allied Oil founder R. Conrad Heinson dies
    5
    U.S. tire market continues to attract new players
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2022. Crain Communications, Inc. All Rights Reserved.
    • News
      • OPINION
      • BUSINESS/FINANCIAL
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • Humanitarian Award
      • RETAIL TIRES
      • SERVICE ZONE
      • TIRE MAKERS
      • Best Places to Work
      • RUSSIA WAR IN UKRAINE
    • Aligning with ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Events
      • ASK THE EXPERT
      • LIVESTREAMS
      • WEBINARS
      • SEMA LIVESTREAMS
    • Resources
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
    • DIGITAL EDITION