CHELSEA, England — Yokohama Rubber Co. Ltd. (YRC) has extended its jersey sponsorship agreement with English Premier League Champion Chelsea Football Club (FC) to add its recently launched Alliance Tyres brand on the left sleeve.
The new agreement expands YRC's two-year-old partnership with the soccer team that wears jerseys featuring the Yokohama logo across the chest. The agreement, a five-year deal, was signed in 2015.
Terms of the deal extension, for the 2017-18 season, were not disclosed.
"Yokohama Rubber expects the partnership with Chelsea FC...to increase the brand recognition for its Yokohama and Alliance brands by appealing to images associated with the Champions," the tire maker said.