PARADISE ISLAND, Bahamas — Meineke Car Care Centers' franchisor Driven Brands Inc. expects up to 50 Meineke locations to open this year as the business strives to report record sales for a fifth straight year.
That was part of the message Meineke President Danny Rivera delivered at the franchise group's 2017 dealer meeting earlier this year on Paradise Island.
Celebrating its 45th year as a business, Meineke is approaching the 1,000-store threshold in North America. There are roughly 40 Meineke outlets in Canada, the rest in the U.S.
The average "established" Meineke franchised outlet generates $692,000 in sales annually, according to the Meineke franchise recruitment website. Tire sales are a growing aspect of Meineke's business model, Mr. Rivera said, and could represent 20 percent of a typical franchisee's revenue by 2020.
"We find that consumers who visit us for an oil change or brake service or other service will likely come back for their new tires or tire service," Mr. Rivera told Tire Business.
To promote this aspect, Meineke has tied up with Cooper Tire & Rubber Co. as its key supplier through a program called "Meineke ExTRA" — Expert Tire Replacement Authority — that offers Meineke franchisees attractive rates and promotions on Cooper-, Mastercraft- and Starfire-brand tires.
The franchise group added a second tire procurement option last year, tapping into "TreadSmart," a program offered by Pep Express Parts, the wholesale business unit of Pep Boys – Manny, Moe & Jack.