PALM BEACH GARDENS, Fla. — TBC Corp. is adding performance touring lines to four of its proprietary core brands — Delta, Eldorado, Multi-Mile and Vanderbilt — for a wide range of vehicle fitments including sedans, coupes and CUVs.
TBC is sourcing the new lines — Multi-Mile Supreme Tour LSX/CSX, Eldorado Legend Tour NXT, Delta Esteem Ultra and Grand Spirit Touring LX/CX lines — from Sumitomo Rubber Industries Inc.
The new products are available in 56 T-, H-, V- and W-rated sizes in 15- to 19-inch rim diameters, providing dealers with a single-source stocking option that addresses the majority of consumer demand in what TBC calls the largest replacement market category in the U.S.
"For dealers, these lines provide an exclusive, high quality and extremely competitive branded product option that they can control and market as their own against the very best in this segment," said Jon Vance, vice president of product marketing for TBC Brands
"For consumers, these tires offer a compelling value proposition that offers a powerful combination of performance and warranties that measure up to the very best products in this category, but at an affordable price point."
The lines feature a comprehensive warranty package that includes:
- Extended treadwear warranties — 85,000 miles for T-rated; 70,000 miles for H & V-rated; 50,000 miles for W-rated; and 60,000 miles for CUV sizes;
- Free lifetime replacement for workmanship and material issues;
- Free 30 day test drive;
- Free one-year road hazard protection; and
- Free two-year roadside assistance coverage for tire-related issues
The new lines will become available on a rolling basis through the end of August.