SANTA ANA, Calif. — Yokohama Tire Corp. has a new partnership with Horsepower Adventures (HPA), a specialized off-road driving experience company, operating on Mexico's Baja peninsula.
Yokohama is now the official tire of HPA and its Geolandar tires will be featured on all of HPA's high-performance, purpose-built tour vehicles and support vehicles.
"We are going strong in Baja. It's the gateway to off-road racing," said Fardad Niknam, Yokohama Tire director of LTR segment development. "Partnering with Horsepower Adventures is a great way to get more involved, support the off-road community and highlight our Geolandar line of tires, including the new Geolandar M/T G003."
Yokohama's HPA sponsorship includes branding at the iconic, 50-room Horsepower Ranch Resort located in the mountains above Ensenada, Mexico, an attraction for off-road enthusiasts.
"We're ecstatic to work closely with Yokohama Tire and have them be part of Horsepower Adventures," said Todd Clement, co-creator and president of HPA. "We offer a powerful and thrilling, world-class Baja off-road driving experience, and with Yokohama on board, the ride's that much better."