SANTA ANA, Calif. — Yokohama Tire Corp. (YTC) has kicked off its 2017 Ride-and-Drive Dealer Training Program, a five-city tour across the U.S., designed to educate YTC dealers on Yokohama products while improving their driving skills.
The tour's first stop is Seattle, running through June 22.
“The Ride-and-Drive program is one of Yokohama's strongest experiential activities,” said Duane Sampson, YTC manager of motorsports, who oversees the program.
“It enables our dealers to bolster their product knowledge with driving experience that highlights specific benefits of Yokohama's diverse product line. This experience gives them the confidence to speak knowledgeably about the benefits of Yokohama tires with their customers.”
Mr. Sampson said dealers will drive modified BMW 228i coupes equipped with Yokohama's Advan A052 tires, along with Advan Sport A/S, S.drive and Avid Ascend tires on a variety of courses during the training program.
Other cities on the tour are: St. Louis, July 24-28; Detroit, Sept. 25-29; Memphis, Tenn., Oct. 16-20; and Aberdeen, Md., Oct. 23-27.