PHILADELPHIA — Pep Boys - Manny, Moe & Jack has struck a personal sponsorship deal with IndyCar racer Graham Rahal, who will be doing promotional work for the Philadelphia-based auto parts retailer and service provider.
Mr. Rahal, who drives for Rahal Letterman Lanigan Racing, announced the signing of the deal June 2 on his Facebook page. Subsequently he added the Pep Boys logo to his racing helmet in time for the June 3-4 Detroit Grand Prix, where he went on to win both races of the Saturday/Sunday doubleheader.
After the race weekend, he posted a shout-out on his Facebook page to Pep Boys:
"I'm thinking Pep Boys - Manny, Moe & Jack may be my good luck charm! Come onboard & boom 2 wins!"