Skip to main content
Sister Publication Links
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • News
    • OPINION
    • BUSINESS/FINANCIAL
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • Humanitarian Award
    • RETAIL TIRES
    • SERVICE ZONE
    • TIRE MAKERS
    • Best Places to Work
    • RUSSIA WAR IN UKRAINE
  • Aligning with ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Events
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
  • Resources
    • DIRECTORY
    • CLASSIFIEDS
    • SHOP FLOOR
    • AWARDS
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
    • Best Places to Work
  • ADVERTISE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
June 16, 2017 02:00 AM

India's MRL opens U.S. office

Tire Business Staff
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    PANAMA CITY, Panama — India's MRL Tyres Ltd. has opened a sales office in Dallas to coordinate the firm's growing farm, OTR and industrial tire business in the U.S.

    Monit Malhotra, director of the firm formerly known as Malhotra Rubbers Ltd., said the new office would become the U.S. importer of record for tires from the company's factory in New Delhi, India, thus relieving its U.S. distributors of that responsibility.

    The office has just two employees for now, Mr. Malhotra told Tire Business in a conversation at the Latin American & Caribbean Tyre Expo in Panama City, but MRL hopes to add more soon.

    MRL expects to add warehousing in Dallas to help complement the firm's normal business practice of shipping container-loads directly to customers.

    MRL is planning to set up a series of regional wholesale distributors for which it will establish protected territories, Mr. Malhotra said.

    Opening the Dallas office coincides with a growing portfolio of products, the MRL executive said, which now includes radial farm tires up to 49 inches in rim diameter. The firm's portfolio covers more than 1,700 SKUs, he added.

    The office will focus on the U.S. market for the time being. Distribution in Canada could follow eventually, he noted.

    MRL has been building business in the U.S. for the past four to five years.

    Mr. Malhotra said MRL's presence at the Latin American Expo reflects its measurable and growing sales presence in the region.

    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    Hankook opens largest tire testing facility in Asia
    2
    Heintschel converts to Marangoni Ringtread process
    3
    Value tire maker Sailun gets aggressive in U.S. market
    4
    4 Wheel Parts opens first retail location in N.J.
    5
    JK Tyre: fiscal '22 earnings drop despite higher sales
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices Ad Choices
    Copyright © 1996-2022. Crain Communications, Inc. All Rights Reserved.
    • News
      • OPINION
      • BUSINESS/FINANCIAL
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • Humanitarian Award
      • RETAIL TIRES
      • SERVICE ZONE
      • TIRE MAKERS
      • Best Places to Work
      • RUSSIA WAR IN UKRAINE
    • Aligning with ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Events
      • ASK THE EXPERT
      • LIVESTREAMS
      • WEBINARS
      • SEMA LIVESTREAMS
    • Resources
      • DIRECTORY
      • CLASSIFIEDS
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
      • AWARDS
        • Best Places to Work
    • ADVERTISE
    • DIGITAL EDITION