HILTON HEAD ISLAND, S.C. — The tire industry is one of the most innovative and socially responsible in the world, and the job of the U.S. Tire Manufacturers Association (USTMA) is to bring that message to government policymakers and the public.
"Unlike most of you, I am new to the tire industry," said Anne Forristall Luke, president of the USTMA since November 2015, to her audience at the 33rd Clemson University Global Tire Industry Conference, held at Hilton Head April 19-21.
"My message here today is how we can do a better job of telling our story," she said.
- This story appeared in the June 5 print edition of Tire Business
The USTMA's mission, according to Ms. Luke, is to strengthen the reputation and competitiveness of the U.S. tire manufacturing industry. At the time she made her presentation in Clemson, the USTMA was still operating under its previous identity, the Rubber Manufacturers Association.
Recently the association conducted research to develop a blueprint of how to proceed with this mission, she said.
The research showed that the tire industry had a public favorability rating of 68 percent, which placed it in the middle of the pack among U.S. industries — lower than technology, retail or automotive, but above oil and gas, pharmaceuticals, banking and airlines.
When asked, "Is the tire industry a good industry?" 59 percent of the public — including 53 percent of Washington elites and 62 percent of motorists — said yes, according to Ms. Luke.