Bridgestone upgrades 'BASys' digital tracking

TOKYO — Bridgestone Corp. customers in Latin America are next in line to get an updated version of the company's digital retread process tracking system — known as “BASys” — that it introduced in Europe in 2016 as part of a global deployment.

The Tokyo-based tire maker described BASys as a “collection of digital applications designed to track tires throughout every step of the retreading process — from the point of collection at the customer's yard, all the way through manufacturing at the retread shop and final delivery.”

Real-time monitoring of information at each step of the retreading process contributes to the overall improvement of production efficiency and quality, the company said.

The collected data allow customers to make more accurate and informed decisions on their tire selection and usage and contribute to safety and cost reductions, it added.

Licensees of Bridgestone's Bandag retread system business in North America have been using the original BASys system for some years now.

The global rollout by the tire maker coincides with the start-up in January of a dedicated organization named “Digital Solution Center,” which is tasked with accelerating the global development and deployment of digital solutions across the value chain.

With BASys, Bridgestone said it continues its commitment to information and communication technology, “providing its customers with new and innovative business models.”