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June 06, 2017 02:00 AM

Akebono expands brake line, extends rewards promo

Tire Business Staff
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    FARMINGTON HILLS, Mich. — Akebono Brake Corp. has expanded the vehicle coverage of its Pro-ACT, Performance and EURO Ultra-Premium ceramic brake pad lines to more than 6.5 million additional vehicles in the U.S. and Canada.

    The company also announced that it is extending the deadline for its "Spring Brake Rewards" promotion to July 31.

    The introduction of 12 new part numbers brings coverage to 40 more models, including the Chrysler 200, Dodge Dart, Ford F-250 and F-350 Super Duty, Chevrolet Corvette Z06 and various BMW, Lexus and Audi models, the company said. A complete listing of Akebono aftermarket brake applications can be found in the online catalog at www.akebonobrakes.com or at showmetheparts.com/akebono.

    "Our recent investment in production equipment is helping us meet increasing demand for Akebono Ultra-Premium brake products," said Ken Selinger, director of aftermarket sales and marketing. "Additionally, we're running a brake rewards program for technicians so more consumers and shops can experience superior braking and take advantage of the best braking technology available in the market."

    The Akebono brake rewards promotion offers technicians rewards when they install Akebono Pro-ACT, EURO and Performance Ultra-Premium ceramic brake pads.

    For more information, visit AkebonoPromo.com.

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