Ark. RNR franchisee honors single mom with car, gifts

JONESBORO, Ark. — Tire dealer David Harrison took his experiences growing up with a single mother to create a contest to honor and reward another single mother — with a free car.

In honor of Mother's Day, and especially mothers who single-handedly have to earn a household income and take care of their children, Mr. Harrison, a RNR Tire Express & Custom Wheels franchisee based in Jonesboro, created a contest this year seeking nominations for a deserving single mom to win a new car.

Thousands of nominations flooded the dealership in April, but one stood out, Mr. Harrison recalled. That nomination earned Shereka Ray a 2016 Buick Encore, along with a $500 gasoline gift card and a coupon for a set of replacement tires.

Ms. Ray, the mother of a young daughter, was chosen for her resilience in overcoming adversity, including as a victim of abuse, devotion to motherhood, involvement in her community through helping other abuse victims, and service with the National Guard, the company said.

Mr. Harrison, who along with his three siblings was raised by a single mother, created the car giveaway in honor of their own mother.

• This story appeared in the June 5 print edition of Tire Business

The RNR franchise for years has given away a set of tires at each store but Mr. Harrison said, "This year we decided to make this a really special one."

In the past he received a number of nominations for mothers to receive free sets of tires, but those numbers "didn't even come close" to the response for the car giveaway, he said.

He told Tire Business the back story for the idea was that it was something he was able to do for his mother when he was in his 20s.

At the time, his mother asked him to take her car to the repair shop while she was at work. He said he picked up the 1970s Maverick and noticed it was a "rattle trap." After consulting with his wife, he decided to buy her a new car and, instead of returning her old car to her place of work that afternoon, he drove in with the new car. She was thrilled — "like she won a million dollars," he recalled. "It was a really neat experience....

"So I came up with this promotion, and I can tell you, for the entire month of April, our only advertising was telling the story about my mom and being able to get her this vehicle and that we want to do that for another single mother. So we asked people to nominate a deserving single mom. We had thousands of entries," Mr. Harrison said.

"The ones where we had some sort of story that we could verify, those are the ones that actually made the cut." The dealership verified the top five entries, but Ms. Ray's story stood out.

She was an abuse victim who became pregnant in her teens and had to drop out of college to take care of her premature baby. She ended up working various part-time jobs while attending night school to become a nurse. She also volunteers with her church ministry to visit women in prison and as a facilitator for an abuse victims recovery group.