Skip to main content
Sister Publication Links
  • Automotive News
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • BEST PLACES TO WORK
  • News
    • MID YEAR REPORT
    • TIRE MAKERS
    • HUMANITARIAN
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • MERGERS & ACQUISITIONS
    • OBITUARIES
    • OPINION
    • SERVICE ZONE
  • ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Events
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
    • RUBBER NEWS EVENTS
  • Resources
    • ADVERTISE
    • AWARDS
    • CLASSIFIEDS
    • DIRECTORY
    • SHOP FLOOR
    • Best Places to Work
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
June 01, 2017 02:00 AM

Belle hires Marc USA exec as CMO

Tire Business Staff
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print
    Belle Tire photo
    Saran

    ALLEN PARK, Mich. — Belle Tire Distributors Inc. has hired advertising industry veteran Vivek Saran to fill the newly created position of chief marketing officer.

    Mr. Saran moves to Belle Tire after a dozen years with Marc USA, a Pittsburgh-based advertising agency, where he was senior vice president and director of business strategy and innovation.

    Mr. Saran, 46, also brings experience from several companies, including Adidas Golf, Cooper Tire & Rubber Co., Rite Aid Pharmacy and S.C. Johnson & Son Inc.

    Belle Tire President Don Barnes III called Mr. Saran an "intelligent and humble leader with exceptional business expertise and marketing leadership. He understands the brand DNA of Belle Tire and our perpetual commitment to serving our customers.

    "He is well recognized for his extensive experience in business strategy, innovation and integrated marketing that will be invaluable as we continue to drive Belle Tire's expansion and growth," Mr. Barnes added.

    In 2016 Belle Tire engaged Mr. Saran's previous employer, Marc USA, to handle its creative and media buying. Marc USA is responsible for Belle Tire's current "My Guy" media presence.

    "We are going to be focused on evolving the way we engage and build relationships with consumers, increase loyalty and leverage new technology," Mr. Saran said.

    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    Canada court rules for Michelin in tire trademark case
    2
    Grupo Tersa's Rodrigo Valle Hernandez dies at 69
    3
    Atlantic Tire & Service founder Blackman dies at 69
    4
    Goodyear unveils Wrangler Boulder MT tire
    5
    ATD sponsors Gary Sinise Foundation event
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • Instagram
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • BEST PLACES TO WORK
    • News
      • MID YEAR REPORT
      • TIRE MAKERS
      • HUMANITARIAN
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • MERGERS & ACQUISITIONS
      • OBITUARIES
      • OPINION
      • SERVICE ZONE
    • ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Events
      • ASK THE EXPERT
      • LIVESTREAMS
      • WEBINARS
      • SEMA LIVESTREAMS
      • RUBBER NEWS EVENTS
    • Resources
      • ADVERTISE
      • AWARDS
        • Best Places to Work
      • CLASSIFIEDS
      • DIRECTORY
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
    • DIGITAL EDITION