DENVER — Julie Massaro has joined the Automotive Service Association as executive director of ASA-Colorado.
Ms. Massaro has extensive experience in association management in Colorado, according to the ASA. From 2009 until accepting her new position, she was executive director of the Performing Arts Medicine Association and the National Utility Contractors Association of Colorado.
Before that, Ms. Massaro was managing director of component relations for the Financial Planning Association; vice president of marketing for the Association of periOperative Registered Nurses; and director of marketing for Starz Encore Entertainment, the ASA said.
Ms. Massaro holds an MBA in marketing and a BA in theater and classical studies from the University of Denver.