MONTREAL — The speakers' roster for Movin'On 2017 — the rechristened Challenge Bibendum — has grown to 45 and includes top executives from half a dozen vehicle companies, the head of the Federation Internationale de l'Automobile (FIA) and Group Michelin's CEO, among others.
Michelin calls Movin'On the "world's preeminent international summit on urban mobility and sustainable transportation." It will take place June 13?15 in Montreal.
Michelin CEO Jean-Dominique Senard will open Movin'On 2017 at Montreal's Arsenal under the event's "Michelin 360 Big Top," an interactive platform that Michelin said will enable speakers and participants "to transcend traditional one-dimensional business symposia."
Movin'On is the successor to Challenge Bibendum as the longest-running forum for sustainable mobility worldwide, Michelin said.
Michelin is collaborating with Montreal-based C2 — an annual "immersive three-day" creative/business event — to conduct the three-day event, being held at Arsenal, a "flagship industrial heritage building" in the heart of Montreal's Griffintown district that's been transformed into a vast contemporary art gallery.
Michelin said it anticipates more than 3,000 invited participants from 35 countries to take part in the forums and sustainable vehicle demonstrations. Movin'On is also open to the general public.
Tickets are available online at movinon.michelin.com.
The expanded roster of speakers is as follows:
- Pauline d'Amboise, secretary general and vice president, governance and sustainable development, Mouvement des Caisses Desjardins;
- Olivier Biancarelli, managing director decentralized solutions for Cities and Regions, ENGIE;