GCR website launches route planner tool

NASHVILLE, Tenn. — GCR Tires & Service (GCR) has added a route planner tool, which allows its customers to locate GCR stores along their routes, to its website.

Designed for a seamless user experience, the route planner enables customers — especially medium-sized fleets, owner operators and recreational vehicle owners — to create customized routes for their drivers by selecting how far they want to deviate to visit a GCR store, the Bridgestone Americas Inc. subsidiary said.

The tool, which is fully integrated with Google Maps, allows users to share directions to their mobile device, with other drivers in the field, as well as save the route for later travel opportunities. 

“We are committed to understanding the needs of our customers and providing solutions that help them operate safely, maximize uptime and keep their business moving,” said Jon Kimpel, GCR's executive director of marketing.

In addition to rolling out the route planner, GCR also upgraded its store location finder, enabling fleets to go beyond searches based on zip code and choose a store location based on specific service needs.

The enhanced feature uses customized service filters that include:     DOT inspections; on-site or mobile alignments; and agricultural and/or OTR tire services.

GCR operates more than 200 store locations and 1,500 service vehicles throughout the U.S. and eastern Canada.

For more information, visit GCRTires.com/locations.