Pneus Unimax looks to expand westward

BOUCHERVILLE, Quebec — Pneus Unimax Ltd. has hired industry veteran Jeff Bullock to be business development manager for Canada's English-speaking portions and tasked him with expanding Unimax's interests — including the Point S retail program — throughout Ontario and western Canada.

Mr. Bullock brings more than 25 years of industry experience to the job, including 20 years with Hankook Tire Canada. He's been national sales director for Nexen Tire Canada Inc. for the past four years.

His duties will include developing the Point S retail brand and 11 other retail banners in Unimax's portfolio — including Pneus Prestige and Mega Pneu — in Ontario and western Canada.

Unimax President Bruno Leclair said Mr. Bullock's "experience and expertise…acquired over the years will be a great asset to Unimax as it pursues its growth objectives."

Unimax has been the Point S franchisor in Canada since 2012.

There are now 166 Point S locations in Canada, all but six in Quebec, according to the firm's website.

Bullock will work to develop the Point S banner, as well as the 11 other retail banners Unimax offers in Ontario and Western Canada. Point S is the largest of those banners.

"He also will be in charge of developing business relations with a view to expanding Unimax Tire's activities into the rest of Canada," the company says.

Mr. Bullock is scheduled to begin work May 23 from an office in the greater Toronto area. He can be reached at 647-464-0427.

This appointment comes six months after Unimax struck a deal with auto parts wholesaler Uni-Select Inc. to supply tires to more than 200 auto service locations in Canada's Atlantic Provinces operating under the Uni-Select Atlantic banner.