ROCHESTER, N.Y. — Monro Muffler Brake Inc. has launched a private-label credit card, called "Drive Card," that management expects will be a "big driver of customer loyalty."
The new card, developed in partnership with Citibank N.A., replaces a Goodyear-label card Monro had offered in the past. The new card debuted in March.
As much as 10 percent of Monro's business has been booked through the card since it launched, Monro President and CEO John Van Heel told financial analysts in a May 18 conference call.
The company's goal to is to double that, he said. The pace of applications for the new card since its launch is five times that with the previous card, he added.