GATEWAY, Colo. – Yokohama Tire Corp. (YTC) used an appropriate setting — the rugged mountains of southwestern Colorado — to introduce the latest addition to its Geolandar light truck/SUV tire line, a mud-terrain version.
The Geolandar M/T G003, part of a Geolandar line that's been around since 1995, will hit the market in the U.S. on July 1 in 37 sizes initially, in rim diameters ranging from 15 to 20 inches.
Yokohamo showcased the tires during a ride-and-drive event for journalists May 15 in the picturesque canyons surrounding the Gateway Canyons Resort and Spa. Journalist ventured more than 7,500 feet up rocky roads and passageways through the canyon, driving Jeeps fitted with the new tire.
Later in the day, they raced wannabe trophy trucks — off-road buggies — through a twisty, dusty track that featured at least five jumps, cruising on the Geolandars.
"'Go strong' is the battle cry for Geolandar, and that's really what the new, incredibly tough M/T tire is all about," said Andrew Briggs, Yokohama's senior director of tire business and product planning. "The M/T was built to dominate, and it does."