CLEVELAND — Goodyear's iconic Wingfoot logo will take flight next year in a new venue and format — on the front of the jerseys worn by the 2016 National Basketball Association (NBA) champion Cleveland Cavaliers.
The Cavaliers and Goodyear have struck a multiyear sponsorship agreement, starting with the 2017-18 season, to have a gold Wingfoot logo on the upper left of the Cavs' jerseys, with the Nike Swoosh symbol on the upper right.
Financial terms of the deal — which is part of a three-year NBA pilot program approved in April — were not disclosed, but the Cavs and Goodyear said they will donate $1 million to support STEM programs in the Cleveland Metropolitan School District and Akron Public Schools.
Bloomberg first reported that the Cavs and Goodyear had struck a deal in February, but the agreement hadn't yet been finalized, the two organizations said.
The new jersey advertising policy will mean a redesigned look for the league's teams, including the Cavs, when Nike takes over as the official uniform supplier.
Goodyear will also collaborate with Turner Sports, one of the NBA's major broadcast partners, to "bring to life the power of the jersey patch through custom-branded content and advertising," the Cavs said.
Goodyear President and CEO Rich Kramer called the deal a "natural fit between two organizations whose strong brands have a global following.
"Goodyear has always been connected to the Cavs, from our blimp coverage to the tremendous passion of our associates for this team, and we're excited to make this relationship even stronger.