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May 15, 2017 01:00 AM

GM to drive industry toward sustainable NR in tires

Kyle Brown, Rubber & Plastics News
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    Rubber & Plastics News photo by Kyle D. Brown
    Discussing General Motor Co.'s plans to source sustainable natural rubber for its automobiles are (from left) David Tulauskas, GM director of sustainability; Peter Ramirez, Michelin North America sustainability project manager; Mark Purtilar, Goodyear vice president of global procurement; Juan Botero, Continental vice president sales, original equipment, passenger & light truck tires, the Americas; Jim DeMouy, Bridgestone vice president of environmental, health, safety and sustainability.

    DETROIT — General Motors Co. is collaborating with rubber and tire suppliers to establish a plan to source more natural rubber through environmentally sound and sustainable production.

    Additionally, the auto maker also intends to move the industry toward net-zero deforestation and uphold human and labor rights.

    Steve Kiefer, GM's senior vice president of global purchasing and supply chain, said in a press conference May 15 that GM is establishing commitments with suppliers such as Bridgestone Americas Inc., Continental Tire the Americas, Goodyear and Michelin North America Inc. to determine a plan for the future.

    "Our supplier partners are an extension of our company," Mr. Kiefer said. "We want to encourage affordable, safer and cleaner options for our customers that drive value to both our organization and the communities in which we work."

    Working with those suppliers is the first step in the plan, as the auto maker looks for ways to develop transparency into natural rubber usage and ensure its traceability throughout the supply chain.

    After that, GM will convene stakeholders to establish criteria for the program.

    In June, GM will host a workshop at Michelin's Movin' On Conference, kicking off a series of multi-stakeholder dialogues and exchanges to discuss the company's commitment.

    Then, GM will work with other auto makers to advance the movement. It expects to develop an industry road map of how to reach the goal of a sustainable, net-zero deforestation program.

    GM will be working with tire suppliers, governments, rubber industry associations and environmental non-governmental organizations to drive alignment and reduce supply chain complexity.

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