BIRMINGHAM, England — Apollo Tyres Ltd. has developed a digital selling platform to support its launch of a truck and bus tire product range in Europe.
The ApolloTyresDirect.com portal will allow dealers and fleet managers to buy direct from Apollo using a "very transparent" pricing structuring and discounts for placing orders in advance, according to Benoit Rivallant, group head, global product management, commercial vehicle and off-highway tires at Apollo Tyres Pvt. Ltd. in London.
This innovative "go-to-market" approach will allow lower prices to the customer without compromising on quality, Mr. Rivallant said in a conversation with European Rubber Journal at the Commercial Vehicle Show 2017 in Birmingham.
Apollo, supported by the recent commissioning of its greenfield tire plant in Gyöngyöshalász, Hungary, is aiming at garnering a 5-percent share of the truck/bus tire market in Europe.
That plant is scheduled to start truck/bus tire production by year-end 2018 after passenger/light truck tire production ramps up, the company said. Until then, Apollo will supply the European market with tires imported from India.