RNR debuts digital resources

TAMPA, Fla. — RNR Tire Express & Custom Wheels (RNR) has developed three digital platforms the franchisor said should help franchisees increase lead generation, store traffic and quote assessments.

“As RNR continues to grow, we continue to be committed to providing the essential guidance, support and innovative resources needed to ensure the success of each franchise location along with making our customer experience even better,” said Larry Sutton, founder and president of RNR Tire Express, who introduced the products at the company's recent national sales conference.

The digital platforms are a resource center, training university and a redesigned, more interactive website.

Franchise owners will be able to make real-time changes and tailor local marketing materials, preview options and order the materials directly through the center's digital resource center, RNR said.

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RNR Tire Express photo

Larry Sutton, founder and CEO of RNR Tire Express & Custom Wheels.

The owners also can now access RNR's digital Training University, equipped with tracking and notification options. The new training platform offers an interactive experience for new franchise owners and new hires to review course information, take quizzes and access a step-by-step guide outlining the grand-opening process, the company said.

RNR's redesigned website includes a feature that allows customers the option to virtually customize their vehicle's appearance. By choosing the year, make and model, visitors have the option to browse through thousands of tires and wheels, which are generated through the site's virtual gallery.

In addition, the mobile-friendly platform offers an intuitive option to "click-to-quote," which connects customers to a local representative, RNR said.

“RNR is thrilled to unveil our new support platforms in conjunction with our new and improved website — all of which we are extremely proud of,” said Larry Sutton, founder and president of RNR Tire Express & Custom Wheels.

“As RNR continues to grow, we continue to be committed to providing the essential guidance, support and innovative resources needed to ensure the success of each franchise location along with making our customer experience even better.”

The rent-to-own tire and wheel dealership franchise has 86 locations in 22 states, operated by 16 franchisees.

For more information, visit RNRfranchise.com.

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