For tire and automotive aftermarket dealers, customer service is key for success, but that spans beyond a smile at the counter in today's competitive market.
Embracing technology to analyze productivity, accessing information faster and better serving the customer is the bottom line.
Software developers create programs ranging from the bare bones of what a retailer needs to complex, innovative ideas.
A custom-designed, mobile responsive website is a must for dealers, said Margaret Klemmer, chief business development officer for Autoshop Solutions Inc., an Apex, N.C.-based website design and Internet marketing agency.
"They need to be driving traffic to that website using paid search and search-engine optimization to make sure they getting found in their local market by people searching for a place to purchase new tires and tire-related services," she said.
Technology experts agree that it's not enough just to have a website, but that a complete digital presence serves dealers better.
"In 2017, your website and SEO strategy is still essential, but there is a new component to your business' digital footprint — social media," said Rich Mullen, director of business development for Net Driven, a Scranton, Pa.-based website developer.