SAN DIEGO — Big O Tires L.L.C. honored four leading dealers— Bruce Cherry, Jeff Schwab, Jerry Tidwell and Tony Williams — with its top franchisee honors at the franchise group's recent annual convention in San Diego.
Messrs. Cherry, Schwab and Tidwell were selected as franchisees of the year, while Mr. Williams, a joint owner of seven stores in the Phoenix market, received the "Point of Light" award for "extraordinary franchisees" that have contributed to the Big O organization with their knowledge, expertise and dedication.
These awards, and others, were given during the April 3-6 event at the Marriott Marquis & Marina in San Diego under the theme, "Catch the Wave."
Messrs. Cherry and Schwab are multi-store owners in California and Iowa/Nebraska, respectively, while Mr. Tidwell is a single-store owner in Phoenix. Mr. Cherry is a multiple Big O Tires' award winner and a Hall of Famer.