Bridgestone upgrades 'BASys' digital tracking

TOKYO — Bridgestone Corp. is planning a global deployment of an updated version of its digital retread process tracking system that it introduced in Europe last year.

The next region to get the system, dubbed "BASys," will be Latin America.

Bridgestone describes BASys as a "collection of digital applications designed to track tires throughout every steps of the retreading process: from the point of collection at the customer's yard, all the way through manufacturing at the retread shop and final delivery."

Real-time monitoring of information at each step of the retreading process contributes to the overall improvement of production efficiency and quality, Bridgestone said

The data collected allow customers to make more accurate and informed decision on their tire selection and usage and contributes to safety and cost reductions.

Bandag licensees in North America have been using the original BASys system for some years now.

The global rollout coincides with the start-up in January of a dedicated organization named "Digital Solution Center," which is tasked with accelerating the global development and deployment of digital solutions across the value chain.

With BASys, Bridgestone continues its commitment to information and communication technology, providing its customers with new and innovative business models.