BFGoodrich launches Outstanding Trails contest

GREENVILLE, S.C. — Michelin North America is promoting sustainable and responsible off-road driving through its BFGoodrich Outstanding Trails program. The tire maker will award grants of $4,000 each to four qualified off-road clubs in North America as part of this year's initiative.

These clubs are expected to use their grants to continue local efforts to preserve and protect their local trails.

In its 12th year, BFGoodrich is working in association with 4 Wheel Parts as presenting sponsor of this year's program. 4 Wheel Parts will promote the program and provide an outreach extension to four-wheel-drive clubs across North America. The program also is conducted in collaboration with United Four Wheel Drive Associations (UFWDA), Blue Ribbon Coalition and the Off Road Business Association.

To date, Outstanding Trails has awarded grants to 44 off-road trails nominated by 41 local clubs throughout North America. The program has provided more than $160,000 in grants in support of these trail conservation efforts.

This year, BFGoodrich is the official tire of Jeep Jamboree USA and the two will partner in expanding the Outstanding Trails program, Michelin said.

Jeep Jamboree USA, a program consisting of 30 events across the country for Jeep owners, will donate an additional $4,000 to the Outstanding Trails program. Additionally, the trails that are part of the Jeep Jamboree USA program are eligible for the Outstanding Trails grants.

The competition invites off-road clubs from around North America to nominate local trails that merit grants for maintenance or refurbishing. Trails are selected based on uniqueness, terrain type and enthusiast support.

Michelin said it has assembled a panel of judges comprising four-wheel industry veterans to evaluate Outstanding Trails grant submissions. This group selects the winning trails, which will be announced at the Specialty Equipment Market Association (SEMA) Show in November in Las Vegas.

Nominations will be accepted April 17-July 31 on the BFGoodrich Tires Garage website.