TOKYO — Bridgestone Corp. has unveiled a refined global corporate social responsibility (CSR) commitment it's calling “Our Way to Serve,” centered on three priorities: mobility, people and environment.
The Tokyo-based tire maker's new commitment “reflects the company's long-standing philosophy of serving society with superior quality and a recognition that the best companies not only perform for their stakeholders, but also contribute to a better world.”
Bridgestone has renewed its corporate responsibility efforts and said it will focus on these three key areas of implementation.
“We live in a time of unprecedented global change. Whether growing social inequalities, the myriad impacts of globalization, or the effects of climate change — the world is faced with many great challenges,” Masaaki Tsuya, Bridgestone's global CEO and representative executive officer, said in a statement.
“Our team has always embraced its responsibility to help advance sustainable development and solve world problems, but is now focusing on priority areas that can best be impacted by Bridgestone's leading scale and unique knowledge.”
Bridgestone said it is committed to:
During 2017, according to Bridgestone, its employees will be working to refine environment targets and establish measurable key performance indicators for the mobility and people priority areas based on best practices and key stakeholder engagements.
The company said it also is strengthening basic governance, compliance and behavioral characteristics, including: compliance and fair competition; business continuity and risk management; human rights and labor practices; safety and industrial hygiene; procurement; and quality and customer value.
Since it conducts business in more than 150 countries, Bridgestone said it believes in the importance of building relationships with and contributing to the local communities where it operates.
For more information, visit Bridgestone's special “Our Way to Serve” website.
Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].