Skip to main content
Sister Publication Links
  • Automotive News
  • Rubber News
  • European Rubber Journal
Subscribe
  • Login
  • Register
  • Subscribe
  • Current Issue
  • BEST PLACES TO WORK
  • News
    • MID YEAR REPORT
    • TIRE MAKERS
    • HUMANITARIAN
    • COMMERCIAL TIRE
    • GOVERNMENT & LAW
    • MERGERS & ACQUISITIONS
    • OBITUARIES
    • OPINION
    • SERVICE ZONE
  • ADAS
  • Data
    • DATA STORE
  • Custom
    • SPONSORED CONTENT
  • Events
    • ASK THE EXPERT
    • LIVESTREAMS
    • WEBINARS
    • SEMA LIVESTREAMS
    • RUBBER NEWS EVENTS
  • Resources
    • ADVERTISE
    • AWARDS
    • CLASSIFIEDS
    • DIRECTORY
    • SHOP FLOOR
    • Best Places to Work
    • BALANCING
    • DEMOUNTING
    • SAFETY
    • TIRE REPAIR
    • TPMS
    • TRAINING
    • VEHICLE LIFTING
    • WHEEL TORQUE
  • DIGITAL EDITION
MENU
Breadcrumb
  1. Home
  2. News
April 11, 2017 02:00 AM

Bandag launches new campaign, logo

Tire Business Staff
  • Tweet
  • Share
  • Share
  • Email
  • More
    Print

    NASHVILLE, Tenn. — Bridgestone Americas Inc. is marking the 60th anniversary of its Bandag retreading business unit with the launch of a global campaign designed to reinvigorate the retread category.

    The "Built for Better" campaign "will unite the Bandag brand globally and position retreads as an innovative, sustainable business solution for fleet customers of any size," the company said.

    The campaign includes a redesigned Bandag logo and a YouTube video about how Bandag retreading helps improve sustainability.

    "We continue to invest in the Bandag business to further strengthen our retread performance — from advanced rubber compounds that leverage the latest Bridgestone technology to advanced siping that improves wear performance," said Joseph Saoud, president, truck bus and retreads, Bridgestone Americas Tire Operations (BATO).

    "The quality of Bandag retreads is getting even better at a time when there are more low-quality tire alternatives coming into the market. For fleets looking to maximize tire performance and drive cost savings, retreads are the smartest choice."

    Founded in 1957, Bandag Inc. pioneered the commercial truck tire precure retreading process. Bridgestone acquired Bandag in 2006 and today has more than 650 Bandag franchise dealers doing business on six continents. In North America, Bandag franchise dealers operate more than 240 retread plants and 1,700 points of service.

    "Bandag is one of the best stories we have to tell at Bridgestone, and we are going to do it in a way that changes the game for the retread industry," said Eric Higgs, BATO's vice president of commercial marketing.

    Producing a Bandag retread requires only seven gallons of oil compared with 22 gallons of oil required to manufacture a new tire, according to Bridgestone. Over its 60 years, Bandag has kept an estimated 300 million tires out of the waste stream and saved up to 4 billion gallons of oil, the company claimed.

    "The use of Bandag retreads was a sustainable business practice before sustainability was of worldwide importance, and we continue to raise the bar today," said Ben Rosenblum, Bandag director of marketing, BATO.

    "Couple that with the tens of thousands of jobs the retread industry supports in the U.S. and Canada, and it's clear that retreads are the most responsible choice environmentally and economically."

    For more information, visit the Bandag Research Center at Bandag.com/Better.

    Letter
    to the
    Editor

    Do you have an opinion about this story? Do you have some thoughts you'd like to share with our readers? Tire Business would love to hear from you. Email your letter to Editor Don Detore at [email protected].

    Most Popular
    1
    China's Aeolus Tyre opens Canada sales subsidiary
    2
    FullSpeed hires Laura Sasser to oversee retail stores
    3
    Goodyear tabs distributors for Australia, New Zealand
    4
    Goodyear to cut jobs, divest Asia-Pacific locations
    5
    Canada court rules for Michelin in tire trademark case
    SIGN UP FOR NEWSLETTERS
    EMAIL ADDRESS

    Please enter a valid email address.

    Please enter your email address.

    Please verify captcha.

    Please select at least one newsletter to subscribe.

    Newsletter Center

    Staying current is easy with Tire Business delivered straight to your inbox.

    SUBSCRIBE TODAY

    Subscribe to Tire Business

    SUBSCRIBE
    Connect with Us
    • Facebook
    • LinkedIn
    • Twitter
    • Instagram
    • RSS

    Our Mission

    Tire Business is an award-winning publication dedicated to providing the latest news, data and insights into the tire and automotive service industries.

    Reader Services
    • Staff
    • About Us
    • Site Map
    • Industry Sites
    • Order Reprints
    • Customer Service: 877-320-1716
    Partner Sites
    • Rubber News
    • European Rubber Journal
    • Automotive News
    • Plastics News
    • Urethanes Technology
    RESOURCES
    • Advertise
    • Privacy Policy
    • Privacy Request
    • Terms of Service
    • Media Guide
    • Editorial Calendar
    • Classified Rates
    • Digital Edition
    • Careers
    • Ad Choices
    Copyright © 1996-2023. Crain Communications, Inc. All Rights Reserved.
    • BEST PLACES TO WORK
    • News
      • MID YEAR REPORT
      • TIRE MAKERS
      • HUMANITARIAN
      • COMMERCIAL TIRE
      • GOVERNMENT & LAW
      • MERGERS & ACQUISITIONS
      • OBITUARIES
      • OPINION
      • SERVICE ZONE
    • ADAS
    • Data
      • DATA STORE
    • Custom
      • SPONSORED CONTENT
    • Events
      • ASK THE EXPERT
      • LIVESTREAMS
      • WEBINARS
      • SEMA LIVESTREAMS
      • RUBBER NEWS EVENTS
    • Resources
      • ADVERTISE
      • AWARDS
        • Best Places to Work
      • CLASSIFIEDS
      • DIRECTORY
      • SHOP FLOOR
        • BALANCING
        • DEMOUNTING
        • SAFETY
        • TIRE REPAIR
        • TPMS
        • TRAINING
        • VEHICLE LIFTING
        • WHEEL TORQUE
    • DIGITAL EDITION