FORT MILL, S.C. — Continental Tire the Americas' General Tire brand has renewed its multi-year promotional partnership with Team Lucas, a Lucas Oil Products Inc. umbrella entity covering Lucas Oil's various motorsports activities.
The partners did not disclose the value of the partnerships nor the length of the extension. General Tire and Team Lucas have partnered for more than 11 years.
Among the key elements of the partnership are General Tire's role as presenting sponsor of the Lucas Oil Chili Bowl sprint car championships held each January in Tulsa, Okla., and as "official tire" of the Lucas Oil Off-Road Racing Series (LOORRS).
"Our brand could not cover all the ground that it does without the help and support of our partnership with Team Lucas," said Travis Roffler, director of marketing for General Tire. Team Lucas has an "understanding of the grassroots motorsports movement that it makes perfect sense for General Tire to continue working with them in an effort to provide value to the dedicated fans and consumers who support our brand."