Changes coming to TireBusiness.com

As I continue to travel to different tire-related events across the U.S. and Canada, I hear the same statement repeatedly: "I love your publication."

To our readers, I say, "Thank you."

For more than nearly 35 years, Tire Business has been creating exceptional content. We keep you on top of the news, trends and ideas that shape the tire industry, and we help you grow your business and better serve your customers.

As a result of our investment in uncompromising journalism, we are the No. 1 biweekly news magazine and 24-hour website serving the tire industry.

We intend to build upon our strong heritage as fierce advocates of fair, balanced and unbiased journalism for the advancement of the tire industry by continuing to invest heavily in in-depth stories, videos, data, research and events that distinguish the content you have come to love.

We count on your support to perform this vital mission. On April 3, you will notice something different about tirebusiness.com, something we think will enhance your experience with our brand. We hope it will give you another incentive to subscribe, if you don't already.

We are introducing a metered approach to online readership that allows non-subscribers access to a limited number of articles each week before being asked to register and/or subscribe.

If you already subscribe to Tire Business, thank you. If you don't subscribe, I hope you like what you see and join us by becoming a regular digital and/or print subscriber.

You can subscribe now by clicking here.

We depend on subscriptions of our loyal readers to help us fulfill our mission to be the leading source of news and information for independent tire dealers, and we are committed to helping advance your profession.

We're grateful for your readership, and we look forward to serving you better.

See you on the road.

Mr. Detore can be reached via e-mail at [email protected]; 330-865-6126; Twitter: @dondetore