TOKYO — Bridgestone Corp. has unveiled a refined global corporate social responsibility (CSR) commitment called "Our Way to Serve," centered on three priorities: mobility, people and environment.
The new commitment "reflects the company's long-standing philosophy of serving society with superior quality and a recognition that the best companies not only perform for their stakeholders, but also contribute to a better world," the company said.
"We live in a time of unprecedented global change. Whether growing social inequalities, the myriad impacts of globalization, or the effects of climate change — the world is faced with many great challenges," Masaaki Tsuya, Bridgestone's global CEO and representative executive officer, said in a statement.
"Our team has always embraced its responsibility to help advance sustainable development and solve world problems, but is now focusing on priority areas that can best be impacted by Bridgestone's leading scale and unique knowledge."