MANCHESTER, England — Nexen Tire Corp. has extended a sponsorship agreement with English Premier League (EPL) soccer club Manchester City, allowing the tire maker's logo to appear on the sleeves of the club's jerseys during each Premier League match this season.
The agreement, Nexen said, also extends to the Manchester City women's team.
With the agreement, Manchester United becomes the first EPL team to have an official sleeve partner, according to Nexen, which saw the partnership an opportunity to expand its global brand presence and establish more diverse marketing platforms.
"As a Korean company, we consider it an honor to announce the first EPL Club sleeve branding partnership for one of the world's greatest football clubs, Manchester City, introducing the Nexen Tire brand to football fans worldwide," Nexen Tire CEO Travis Kang said.
"Utilizing Manchester City and Nexen Tire's partnership as a key strategic marketing platform, Nexen Tire expects to increase the value of its business as a global company."