DUBAI, United Arab Emirates (March 15, 2017) — China's Zhongce Rubber Group Co. Ltd. (ZC Rubber) is targeting growth this year of 25 percent in passenger tire production and 10 percent in truck radial production, company management told a recent dealer meeting in Dubai.
In addition to boosting production, ZC Rubber intends to start building a network of retail tire and auto care centers throughout Asia and is developing a cloud-based tire life-cycle management platform, according to Ge Guorong, vice president.
ZC Rubber's production goals for 2017 are 33.9 million car and 16.8 million truck tires, Mr. Ge said. ZC Rubber operates plants in Hangzhou and Anji, Zhejiang, China, and Rayong, Thailand, and goes to market with the Arisun, Chaoyang, Goodride, Trazano and Westlake brands.
In his remarks to the dealers gathered in Dubai, Mr. Ge said ZC Rubber will "guarantee a steady supply chain and will extend the reach of our network to better serve customers, also put in a serious effort to improve the sales together with all the dealers, achieving the new goal."