FORT MILL, S.C. (March 14, 2017) — Continental Tire the Americas has extended its agreement with Soccer United Marketing (SUM), Major League Soccer's (MLS) commercial arm, to continue as an official partner and the official tire of MLS in the U.S. and Canada.
Continental Tire also will continue to serve as an official partner and official tire of U.S. Soccer.
The extension gives Conti official sponsor and partner designation and names Continental Tire as the official tire partner of all 22 MLS clubs.
The multi-year agreement with MLS continues Conti's relationship with the league which began in 2010, making Conti one of the longest tenured MLS partners, the company said.
"The enthusiasm for soccer in the U.S. continues to grow and we're excited to be a part it," said Travis Roffler, director of marketing for Continental Tire.
"Our partnership has produced exceptional results so far and we look forward to continuing our commitment to the great sport of soccer and the loyal fans by helping to enhance the fans experience across multiple platforms in innovative ways."