FRANKLIN, Tenn. (March 13, 2017) — Carlstar Group L.L.C. has launched a website to showcase its Black Rock brand of automotive styled wheels.
The website, www.BlackRockWheels.com, features the existing product portfolio of aluminum and steel wheels with product specifications and details so consumers can ensure they're getting the right fit for their vehicle, the company said.
The site also features a vehicle visualizer tool so consumers can view how the wheels will look on their make and model of car or truck.
The site assists users with finding local and online retailers that currently carry the Black Rock brand.
"We are extremely excited to launch our fourth branded website for our consumers," said John Salvatore, Carlstar CEO. "A large part of our strategy is engaging with our consumers and ensuring they find our products quickly and efficiently. Investing in, and upgrading our presence in the online and digital space was critical for us to ensure we are meeting and exceeding customer expectations."
The Black Rock Wheel collection is a function-forward line of purpose-inspired aluminum and steel wheels and Toy Hauler sport trailer wheels. The line includes steel and aluminum styles in matte black powder coat finish for the aftermarket truck, SUV, and Jeep enthusiast markets.