BRUSSELS (March 8, 2017) —Bridgestone Europe N.V./S.A. has added two executive roles in a bid to "drive profitable growth" in the Europe, Middle East and Africa (EMEA) region, the Japanese tire maker announced March 7.
Laurent Dartoux has been appointed chief strategy and marketing officer and newcomer Riccardo Cichi is chief sales officer. The two new executive committee members will report to CEO and President Paolo Ferrari.
The appointments came into effect March 1.
Riccardo Cichi
In his new position, Mr. Dartoux will drive end-to-end new product and solutions development, strategic partnerships and brands marketing. He has been with Bridgestone since mid-2014, joining the firm then after four years with Hertz Europe and a decade with Kodak Europe.
He also will be a board member of Speedy and the BRISA Bridgestone Sabanci JV in Turkey.
Mr. Cichi, who has joined Bridgestone recently after 27 years with Pirelli Tyre S.p.A., will drive sales and financial performance through the management of the EMEA regions.
Mr. Cichi most recently led Pirelli's sales organizations in the U.S., Canada and Mexico.
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This story first appeared on the website of European Rubber Journal, a London-based sister publication of Tire Business.
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