GENEVA, Switzerland (March 7, 2017) — Goodyear's presence at this year's Geneva International Motor Show reflects the company's vision of the future, where artificial intelligence and vehicle-to-everything (V2X) connectivity will play increasingly important roles in mobility.
"The future of the automotive industry is being shaped by rapid advances in technology and changing consumer attitudes and behaviors," said Joe Zekoski, Goodyear's senior vice president and chief technical officer.
"The concepts and technology we are showcasing in Geneva are part of the revolution that we see unfolding at the intersection of autonomy, mobility and connectivity where tires and services will play a critical role in meeting our customers' performance and information needs."
As such, Goodyear's displays at the show are largely digital representations of systems and technologies that are still in early development or are more theoretical in nature.