BETHESDA, Md. (March 2, 2017) — The Car Care Council (CCC) is encouraging tire dealerships and auto service shops to sponsor activities related to National Car Care Month in April.
National Car Care Month is an opportunity to attract more customers by adding banners, handing out car maintenance guides or hosting vehicle check-up events, according to the CCC, an arm of the Auto Care Association.
The CCC's "Be Car Care Aware" campaign is a consumer education program about the benefits of regular vehicle care, maintenance and repair.
The CCC encourages dealers to:
- Hand out the CCC's Car Care Guides and print-outs of Be Car Care Aware informational materials to customers;
- Add Car Care Month logos and banners to their websites;
- Hang a Car Care Month banner outside their businesses;