KAHUKU, Hawaii (Feb. 21, 2017) — Bridgestone Americas is adding a line of Firestone-branded radial loader, grader and earthmover tires, known as the "VersaBuilt" line, to its North American OTR tire portfolio.
The company plans to roll out the range at the upcoming Conexpo-Con/Ag 2017 trade show in Las Vegas, March 7-11.
The launch marks the debut of a radial Firestone-branded OTR tires, according to Taylor Cole, president of Bridgestone Americas' commercial OTR business, speaking to Tire Business at the recent Tire Industry Association OTR Tire Conference in Kahuku.
The line complements the company's extensive range of bias-ply OTR tires, Mr. Cole said, and will be a more economically priced companion to the Bridgestone-brand offerings in these applications.
It's not known at this point whether or when Bridgestone might add more radial lines to the Firestone OTR range.