BOWIE, Md. (Feb. 15, 2017) —The Mid-America Tire Dealers Association (MATDA) has agreed to participate in the Tire Industry Association's (TIA) Automotive Social Portal (ASP).
According to TIA, the ASP provides a cloud-based infrastructure that allows the association and other content providers to create and distribute important information to consumers through dealer social network sites like Facebook, Twitter and Linked-in.
Consumer educational content can be distributed through the ASP, as well as national, state and regional governmental issues, TIA said. The ASP is free to all independent tire dealers in America.
The ASP is administered by SocialWise Inc., d.b.a. Rallio, of Irvine, Calif.
TIA, manufacturers, suppliers, state, regional associations and other information providers create and supply the content that the ASP delivers to dealers, who redistribute it to their customers.
Topeka, Kan.-based MATDA represents independent tire dealers in Kansas, Nebraska and Oklahoma.
For more information on the Automotive Social Portal, contact TIA at 800-876-8372.