WAKEFIELD, Mass. (Feb. 14, 2017) — Alliance Tire Americas Inc. (ATA) plans to raise prices in the U.S. and Canada on its lines of OTR and commercial tires by approximately 8 percent, effective April 1.
The company, a business unit of Yokohama Rubber Co. Ltd., cited the escalating costs of raw materials, especially natural rubber, as its reason for the price increase. Specific changes will vary depending on the product line and segment, ATA said.
"ATA is committed to making sure that our customers are receiving high-quality, application-specific, purpose-built tires at the most economical costs possible," said James Clark, Alliance Tire Americas' President.
"Due to the significant increases in the cost of natural rubber and other raw materials used in tire production, we are required to increase our prices at this time."
ATA is the Wakefield-based North American sales and field engineernig subsidiary of Alliance Tire Group (ATG), producer of OTR and farm tires under the Alliance, Galaxy and Primex brands. ATG recently added a medium truck tire line, Consetllation, to its portfolio.
Yokohama acquired the company in mid-2016.
Alliance is the 13th U.S.-based tire company to raise prices or announce a price increase since the start of 2017.