Dana upgrades e-commerce platform

MAUMEE, Ohio (Jan. 25, 2017) — Dana Inc. is working to streamline the process for identifying the company's automotive and commercial vehicle replacement parts with the rollout of a new e-commerce platform.

The new platform allows for the user to search for replacement parts, identify distributors and request quotes. It also allows distributors to fill orders and track shipments while helping to keep track of inventory.

"Not only will this new platform improve the purchase and service experience for automotive technicians, but it will also drive business to our distributors' front door," Peter Cirulis, vice president of customer experience, strategy, and product planning for the Dana Aftermarket Group, said in a news release.

"This new e-commerce platform is a significant advancement in Dana's commitment to digital transformation for the aftermarket community, while improving and enabling access to replacement parts and information in all vehicle markets around the world."

The new platform offers a variety of benefits, Dana said, including:

• The ability to identify products by part number, product type, product line, keyword and interchange part number;

• The use of drawings, photographs and technical details to help ensure the ordering of products;

• A zoom function that helps to identify parts more clearly;

• A locator that helps identify local dealers and distributors;

• A function that allows for the user to request a quote quickly for the product cost; and

• A secure portal that allows for users to get prices, check real-time inventory and availability, place emergency orders, receive email confirmations, access invoices and track shipments.

Founded in 1904, Maumee-based Dana is a global supplier of drivetrain, sealing, and thermal-management technologies, serving the passenger vehicle, commercial truck and off-highway equipment markets. The company employs more than 23,000 in 25 countries on six continents. In 2015, it reported sales of nearly $6.1 billion.