HOFFMAN ESTATES, Ill. (Jan. 19, 2017) — Sears Auto Center has developed a web app that uses artificial intelligence to help consumers identify the appropriate tires to fit their driving preferences.
Sears also disclosed it has joined the myCarfax Service Shop program, providing all Sears Auto Centers nationwide exclusive access to Carfax information and resources.
The new app, dubbed "Digital Tire Journey," uses IBM Watson Natural Language Classifier service to help customers identify what type of driver they are — Comfort Warrior, Value Seeker, Off-Roader, High Performer, Safety Seeker or Winter Warrior — Sears said.
To determine which type of driver a consumer might be, the Sears Auto Digital Tire Journey app asks: "When it comes to tires, what's most important to you?"
After the user types in an answer, the Digital Tire Journey shows what type of driving style they have with the help of the Watson Natural Language Classifier service. The tool then recommends tires with consumer ratings to assist drivers in making an informed purchasing decision.
"Our vision is to put our members' lives in drive," said Brian Kaner, president of Sears Auto Centers. "We do that by investing in people, products and technology to keep them moving safely on the road of life.
"The Digital Tire Journey is an innovative service that helps customers cut through the clutter while integrating digital, mobile and online with in-store shopping."
Getting tire results is easy, Sears said: Enter a license plate or make/model of the vehicle to view tires from top brands that are right for the driver, along with objective ratings from previous customers.