SANTA ANA, Calif. (Jan. 18, 2017) —Yokohama Tire Corp. (YTC) will be a sponsor of US Youth Soccer for the next few years in a deal that includes the creation of the Yokohama Skills Challenge, a nationwide tour designed to help children of all ages develop a variety of core soccer skills in a fun, engaging way.
"US Youth Soccer is the largest youth sports organization in the country and a remarkable group to partner with," Alan Holtschneider, Yokohama Tire director of marketing, said. "Through soccer, they teach the value of teamwork to millions of children across the country. We're glad to support them with opportunities like the Yokohama Skills Challenge, which will help keep kids active by developing fundamental soccer skills."
Financial terms of the deal, which makes Yokohama the official tire sponsor of US Youth Soccer, were not disclosed. YTC termed the deal a "multi-year" agreement.
The Yokohama Skills Challenge will be an opportunity for Yokohama to activate its partnership Chelsea FC, an English Premier League club. The Challenge will provide involvement for the Chelsea FC Foundation coaches to assist with the program and offer coaching and player clinics in select markets.