LAKEVILLE, Ind.—Hoosier Racing Tire Corp. has struck deals with several road-racing sanctioning bodies covering race tire supply for series in North America and Europe.
The new deals are with the Sports Car Club of America (SCCA), Sportscar Vintage Racing Association (SVRA) and the TransAm Euro Racing Series.
The company—a subsidiary of Continental Tire the Americas—also renewed a supply contract with Formula Race Promotions (FRP) for the Formula Atlantic, F2000 and F1600 road-racing series for three more years.
Hoosier's deal with the SCCA involves the creation of the "Hoosier Racing Tire SCCA Super Tour," which covers a dozen race weekends throughout the 2017 season for the SCCA's various "amateur" racing classes.
The SCCA created the Super Tour five years ago with BFGoodrich as the sponsor, but that relationship expired after the 2012 season, after which it was renamed "Majors Tour."
The Hoosier Super Tour will comprise a dozen race weekends at venues across the U.S., with a pair of races per class scheduled for each weekend. Competitors' finishes in the Super Tour events will carry extra weight toward the SCCA's year-end national championships.
The Super Tour program extends beyond the racing, the partners said, to bring a "heightened experience" for competitors and fans.
Race weekends will include segmented timing and scoring—a service unavailable at other amateur motorsports events—as well as having a dedicated "Super Tour Radio presented by Hoosier Racing Tire" team of announcers on hand to provide consistent insight and entertainment both for those at the track and online at SCCA.com.
Hoosier Super Tour races will be broadcast live online at SCCA.com, the SCCA said.
According to Eric Prill, the SCCA's vice president and COO, the Super Tour connects premier events that drivers enjoy traveling to with a dedicated point series that decides nationwide Super Tour Champions separate from U.S. Majors Tour Conference Championships.
"While many of our racers like to keep their racing close to home," Mr. Prill said, "there are others that prefer to travel to these showcase events. The new structure provides something for both groups."
Bruce Foss, Hoosier's business unit manager for circuit racing tires, said getting involved with the SCCA in this manner is a "great partnership opportunity and makes perfect sense.
"Hoosier's fortunate position in the Club Racing marketplace allows us to extend monetary support for this opportunity. The Hoosier Super Tour will provide an upgraded event experience for the participants and for those who follow the action via the Internet, while providing an opportunity to further promote the Hoosier brand."
Hoosier offers a wide range of bias and radial racing tires for many of the SCCA's classes—including DOT-approved types and sizes for those classes that require them.