NASHVILLE, Tenn. (Jan. 9, 2017) — After serving 34 years with Bridgestone Americas Inc., John Baratta, president, consumer replacement tire sales, U.S. & Canada, will retire March 1. Erik Seidel, vice president, consumer replacement tire sales, will step into the vacated position.
"John has been an outstanding member of our team, and his contributions to the consumer tire group have been fundamental to the growth and success of Bridgestone Americas," TJ Higgins, president, integrated consumer tire division, U.S. & Canada, Bridgestone Americas Tire Operations, said.
"We wish John the very best in retirement and are excited for Erik to take on this role," Mr. Higgins added. "Erik shares John's passion for our customers, and he is the right person to build upon the success of John's leadership."
Mr. Baratta began his industry career in 1983 as a sales manager with what was then Firestone Tire & Rubber Co. While gaining experiences is many facets of the tire operations, Mr. Baratta ascended through the ranks of the Bridgestone consumer tire business, assuming his current position as president of consumer replacement for North America in 2008.