COVINGTON, Ga. (Dec. 15, 2016) — Tiger Woods has signed a multi-year agreement with Bridgestone Golf Inc., agreeing to play and promote Bridgestone golf balls exclusively, while also appearing in digital, social, print and broadcast marketing as a global ambassador for the brand.
Mr. Woods, who has 14 golf "major" titles amng his 79 professional tournament wins, selected the Bridgestone Tour B330-S as his golf ball of choice after testing it against competing brands and models, Bridgestone said.
"Finding the right golf ball is extremely important. It's an essential part of my equipment, and the Bridgestone B330-S ball is hands-down the best for my game," Mr. Woods said.
"...I'm not just here to play — I'm here to win, and the innovative breakthroughs of the Bridgestone B330-S ball can help me do that."
The B330-S was launched this year after four years of research and development. It is designed to provide superior distance and accuracy off the tee, flying six yards longer than its competitors, Bridgestone claims. The ball also is intended to optimize the spin on shots onto and around the green.
Mr. Woods joins Brandt Snedeker, a FedEx Cup Champion; Matt Kuchar, an Olympics bronze medalist; Masters winner Fred Couples; three-time major champion Nick Price; and rising star Bryson DeChambeau as a Bridgestone Golf ambassador.
Covington-based Bridgestone Golf, a subsidiary of Japan's Bridgestone Sports Co. Ltd., makes golf balls, clubs and accessories under the Bridgestone and Precept brands. The company started making golf balls in 1935 and, as the world's largest tire manufacturer, leverages the experitise of 900 rubber polymer science engineers in its products.